Part 2: Building Your Roadmap
Exercise 3: Social Media Checklist
Chapter 8 Worksheets Copy
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Go through the checklist below. Put an X next to anything you already have, and put a star * next to anything you don’t currently have, but would like to add. Make good use of the “Notes” section to jot down any ideas or status updates on any of the website-related items.
Are you using social media?
Are you using Facebook?
Do you have a Facebook page?
Do you have a vanity URL (ie. Facebook.com/businessname)?
Are you moderating a private group for your Facebook followers/customers?
Do you do any Facebook advertising?
Do you have a monthly budget to allocate for Facebook ads or boosted posts?
Are you getting adequate engagement on your posts?
Are you on Twitter?
Do you know which hashtags you should be tracking and engaging with on Twitter?
Are you using Twitter ads?
Are you using Instagram?
Do you have a regular flow of quality images and/or video to share on Instagram?
Are you using Instagram Stories or Snapchat?
Are you on LinkedIn?
Are you running any advertising on LinkedIn?
Are you posting written content to LinkedIn?
Are you a member of, or have you started any LinkedIn groups?
Are you on Pinterest?
Do you post on Tumblr?
Are you on Reddit?
Are you on Foursquare?
Are you posting content to your social media channels yourself?
Where do you get the content your post on social media?
Do you create a monthly content calendar to keep track of your posting schedule and content?
Are you sharing images, video, GIFs or memes with your social media content?
Are you getting a decent amount of engagement on your various social media channels?
Do you have a good amount of followers on each channel?
Do you feel comfortable navigating each social media platform?
Are you running any social media ads regularly?
Are you on YouTube?
Have you monetized your videos on YouTube?
Are you part of the YouTube partner program?
Exercise 4: Future Content Goals
Write down any future content goals you have for each of the categories below. This could be something you want to create, something you’ve already created that you can adapt or repurpose, or something you can turn into a product. Be as thoughtful as possible and jot down any ideas or goals as they come to you.
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