Part 2: Building Your Roadmap
Exercise 2: Content Checklist
Chapter 7 Worksheets Copy
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Go through the checklist below. Put an X by anything you already have, and put a star * next to anything you don’t currently have, but would like to add. Make good use of the “Notes” section to jot down any ideas or status updates on any of the website-related items.
Do you have a blog?
Are you sharing white papers or eBooks?
Is any of your written content paywalled?
Do you (or are you able to) repurpose some of your existing written content?
Do you own all of your content?
Are you using some other people’s material to enhance your own (music, articles, quotes, images, etc.)?
Have you copyrighted your content or trademarked any new ideas?
Does your content match your brand?
Are you giving live presentations (speeches, keynotes, trainings, stage performances, etc.)?
If so, are you recording these live presentations in some way?
Could you develop print materials to go with them?
Are you recording audio content?
If so, are you having them transcribed?
If so, are you repurposing those transcriptions into other written content?
Are you creating video recordings of presentations, coaching sessions or trainings?
Are you posting those videos anywhere online?
Are you using YouTube or Vimeo?
Are you a YouTube advertiser?
Do you have other content ideas that haven’t been mentioned?
Can you add a “personal touch” to any of your content to separate it from competitors?
Are you doing any online training (live or recorded)?
If so, do you need to give certification or certificates of completion?
Are there any products you can or would like to create from your content?
Are there processes or tools you have developed that you could make into a web or mobile app that your clients would pay to use?
Is any of your content relevant to your customer’s clients?
Could you license any of that content for third parties?
Are you interviewing peers/customers/experts on a topic?
If so, can you create new content out of those discussions?
Are you selling ads in your content to generate extra revenue?