Part 2: Building Your Roadmap
Exercise 1: Website Checklist
Chapter 6 Worksheets Copy
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Go through the checklist below. Put an X by anything you already have, and put a star * next to anything you don’t currently have, but would like to add. Make good use of the “Notes” section to jot down any ideas or status updates on any of the website-related items.
Do you have a domain name?
Is it relatively short and easy to remember?
Do you have a website?
Are you happy with your website and domain name?
Is your website easy to navigate?
Does it have all the features you want it to have?
Do you have help (or need help) to update/maintain your site?
Is your website helping you communicate your message to your audience?
Do you have a content strategy with important keywords identified?
Is your website SEO optimized? Do you know how to do so if not?
Will you do (or are you interested in) paid search advertising?
Do you (or will you) have a “members-only” area on your website?
Are you offering custom content for members?
Are you offering any products on your site?
Have you priced those products appropriately?
Have you done competitor research on pricing?
Are you collecting email addresses to build your prospect list?
Do you have links to your social media channels on your site?
Do you own more than one domain name?
If yes, are you currently using them?
Do you have a section of your website dedicated to customer service?
Are you currently handling customer service another way?
Are you creating shareable content on your website?
When you search for your domain name (without the www. and .com/org/me/etc.), are you the first search result?
Are all of your social media pages below that in search results?
Have you installed Google Analytics tracking on your website?
Are you conducting a regular (at least monthly) analysis of the traffic your website is getting?
Are you hitting the numbers you need to hit (in terms of monthly visitors, time spent on site, bounce rate, pageviews, etc.)?
Do you feel comfortable with Google Analytics in terms of understanding what different stats mean?
Do you know how to look to see where your traffic is coming from?