Chapter 4 Worksheets
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Question 1 of 6
1. Question
In the space below, describe the key benefits your product/service provides to your customers.
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Question 2 of 6
2. Question
If you found potential problem areas when researching your niche or your competitors, make note of them below. If not, think about what problems or frustrations might exist around your product/service.
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Question 3 of 6
3. Question
Now write down your personal journey that led you to be interested in this niche and start your own business.
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Question 4 of 6
4. Question
Taking a look at the three sections you just completed, put on your “customer” hat. Which approach makes the most sense to you? Which one feels right for your brand? Which of the three do you feel the most confident discussing? Why?
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Question 5 of 6
5. Question
Write down the three values that matter most to you in terms of your business, and briefly explain the importance of each:
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This response will be awarded full points automatically, but it will be reviewed and possibly adjusted after submission.
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Question 6 of 6
6. Question
Reflect on these values when crafting your brand narrative. Make sure they are reflected in the story you write for your brand.
Finally, in a few sentences, write down your brand narrative. Tell the fundamental story of your product as it relates to your customer.
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This response will be awarded full points automatically, but it will be reviewed and possibly adjusted after submission.
Grading can be reviewed and adjusted.Grading can be reviewed and adjusted. -