Local Influencer Marketing: Right For Your Business?

Local Influencer Marketing: Right For Your Business?

An influencer is defined as an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience. Influencer Marketing is all the buzz these days, but it is right for your...

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My Top 10 Books List

My Top 10 Books List

Learning is essential to business growth and leadership development. When we stop learning, we start dying. It is said that top CEOs and business leaders read up to 65 books per year. Now that’s a lot of learnin’! Here are my top 10 picks of books to get your brain...

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Five starters to think about when building a brand.

Five starters to think about when building a brand.

Building a brand is hard. I'm not going to lie. It takes thought, time and effort. It also takes a definitive WHY, clear goals, and a roadmap to achieve those goals. I know, you're thinking "Wait! What? How does my WHY and my goals for my business relate to my...

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5 Grass-roots Marketing Tips for Startups

5 Grass-roots Marketing Tips for Startups

Marketing any business can be a challenge, especially a startup. Money is tight. Every penny is dedicated to developing the product or process. You are busy doing what you do and marketing comes in second or third or maybe even fourth on the “I’ll worry about that...

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